Haighs Chocolates Marketing Plan Brief Essay

Haighs Chocolate is a family owned Australia chocolatier based in Adelaide SA. They specialize in handmade and single origin chocolates from Australia and more or less the world. The furrow is the oldest family owned chocolate maker in Australia and looking at at to increase awargonness interstate and similarly around the world. therefore, you are being called in as a consultant to develop new marketing opportunities to gallop the tick.You are now employed as a team of 3 4 (max.) marketing consultants to armed service design a Marketing Plan for them. hitherto you provide penury to firstly understand the distinguish by performing a SWOT summary and then designing the Marketing Mix (4Ps). Lastly, it is very(prenominal) important that you are able to foresee or predict potential problems you might have with devising or launching the carrefour. As a team, you are required to pitch your marketing plan to your association. Haighs Chocolate is looking for a creative, pra ctical and caper marketing strategyObjectives of the Marketing Plan1) To image awareness for Haighs Chocolate2) To increase brand recognition for Haighs ChocolateThe briefThere are many occasions, celebrations and festivals in a year. roughly of them are celebrated with chocolates Your consulting firm is given the childbed of creating a product, or packaging its current pass of products into a product especially for an occasion of your choice. For example, for Valentines Day you may create a redolence of Haighs chocolate roses, or a homo Food Day chocolate where proceeds go to a non-profit organization or to theme the chocolates with a local festivalYour team can go down on the product strategy by looking at the various marketing theories taught this semester. The challenge is to conceive outside the box and create a product that is feasible for the brandYour musical theme MUST also entail a product (chocolate) design and a poster.You can physical exercise external images , or delectation software (e.g. Photoshop or Illustrator) to design your product. I you should learn to, you can also bring a specimen to your class for set upation.For more information about Haighs Chocolate, visit http//www.haighschocolate.com.au/Word count 2500 3000 (+/- 10%) wranglingMandatory1) Application of theory You give pauperization to consent marketing theories for this assignment. You can fix to your standard to help you to write the Marketing Plan. For specific guides on writing the marketing plan please relate to Chapter 2 of your textbook. 2) Presentation You are required to present your Marketing Plan within your busial class to gauge feedback from your tutor and peers. This will help you to chastise your plan for the written report. 3) Template A report template has been provided on Moodle for this assignment. You will need to keep up the template and discuss your marketing plan accordingly. However, if you need to add additional information, you can put it in Appendix. Do download and use accordingly.4) Referencing You are expect to refer to external resources for theories, ideas or current trends. However, you will need to apply theories to your statements/claims. These will need to be justified and supported by theory. Therefore, you will expect to have at least 5 donnish references for this assignment. Textbooks are not considered an academic reference, and it is expected that you would refer to it. You will need to reference it if you use your textbook. You should use resources from databases such as ProQuest, Emerald, Science Direct, and so on.5) arrange 12pt, 1.5 spacing.Appendix.Optional1) Appendix You may choose to hold an Appendix section. However it is not mandatory.SubmissionYou will need to submit a HARDCOPY to your tutor via your tutors pigeon hole. A softcopy MUST be submitted via MoodleDeadlinePenalties apply for late submissions (10% per day).