Strategic Analysis Research Paper Example | Topics and Well Written Essays - 1500 words

Strategic Analysis - Research Paper Example However, the company particular focuses to target United States and sustain it edge in the industry. The company is currently facing criticism that Voss contains similar sources as the tap water due to which the company is currently struggling to sustain its positioning in the industry. However, the competition in the bottled water industry is becoming intense with the passage of time. The present document strategically analyzes Voss Water and its positioning in the industry. In order to determine the positioning of the company, industrial analysis, PESTLE analysis and PORTER five forces analysis have been conducted to determine strategic positioning of Voss Water in the  Bottled Water industry (Anon., 2014). The overall trend in Bottle Industry has significantly improved that has significantly affected the sales of the bottled water. According to a report of International Bottled Water Association (2014),  "Bottled Water Industry in the United States has showed significant growth during 2012-2013 after the Great Recession 2009  (IBWA Report, 2014)".  Despite the fact that the United States  has slower economic recovery but has high-income level due to which the consumer are comfortable to spend money on discretionary items, including bottled water. It is predicted that the improvement in the economic conditions will cast  positive impact on the revenues of bottled water industry (Hamphell, 2013). The consumer’s response is improving with the passage of time (2008-2009) due to which the some of the consumers that were distracted from the high-calorie beverages are also now getting back to the same category. On the contrary, the low-income Americans that were also disprop ortionately affected are currently struggling for employment due to which they are inclined towards discounted bottled water. In 2013, the off-trade value sales of bottled water have increased by 2 percent. However, the prices of the bottled water have